Promotion
Meliora Pharm company offers a full range of services to output RX /OTC products and medical devices to the Armenian pharmaceutical market. Before product launch we conduct a comprehensive analysis of all channels of promotion. We optimize costs through careful segmentation of target groups, and then use the most effective tools of promotion.
We offer;
- Launch and re-launch services
- Promotion by means of medical representatives (Rx segment)
- Promotion by means of sales representatives (OTC segment)
- Working with experts from procurement centers (key clients)
- Working with pharmacy chains of Armenia
- Promotion through advertising for the ultimate consumer (TV, press, radio and internet)
- Organization of conferences, seminars and round tables
- Creation and distribution of POS materials
- Mailing delivery
- BTL actions for the ultimate consumer and sales teams
- Maintenance of 100% distribution of drugs on pharmacy shelves after launch